PPC Agency • Wakefield

PPC Agency in Wakefield

PPC Agency support for organisations in Wakefield that want a clearer, more reliable way to generate enquiries and revenue.

  • Built for organisations in Wakefield that want marketing to feel planned, not reactive.
  • Focused on the numbers that matter – qualified enquiries, cost per lead and revenue.
  • Grounded in your capacity, margins and appetite for change.
Services

What our PPC Agency work looks like in Wakefield.

We start with where you are now – what's working, what's not and what you're aiming for – then build a practical roadmap rather than a theoretical strategy deck.

Understand your current position

We dig into how people currently discover you, what happens when they land on your site and how enquiries flow through to sales.

  • Review of your website, tracking and key user journeys
  • Audit of live campaigns, keywords, audiences and spend
  • Simple summary of findings and a ranked list of priorities

Fix the foundations

Good PPC Agency work in Wakefield rests on clean data, clear messaging and pages that make it easy to take the next step.

  • Technical fixes to remove obvious bottlenecks and noise
  • Sharper propositions and clearer calls to action
  • Accurate tracking so every lead has somewhere to go

Launch or refine campaigns

We build structured campaigns that connect your best offers to the people most likely to care – and avoid spraying budget everywhere.

  • Tight targeting and negative lists shaped by your margins
  • Ad copy and creative that sounds like your organisation
  • Landing pages created or tuned for one key conversion

Learn, iterate and protect what works

Once campaigns are live we focus on steady, sensible optimisation, layering in tests without putting everything at risk.

  • Ongoing keyword, audience and creative testing
  • Conversion rate improvements on your highest-value paths
  • Regular updates on what's working, what isn't and why

Join the dots with your wider activity

PPC Agency doesn't live in isolation. We look at how it supports your offline activity, sales team and existing customer base in Wakefield.

  • Aligning marketing goals with commercial realities
  • Ensuring your brand shows up consistently across channels
  • Feeding insight back into product, pricing and sales conversations

Share the story with stakeholders

We turn the data into a narrative that busy stakeholders can understand quickly – whether that's an owner, board or wider leadership team.

  • Plain-English summaries that avoid jargon
  • Shared dashboards you can access anytime
  • Support for internal presentations and board packs
Who we help

PPC Agency for a mix of organisations in Wakefield.

We know that a care provider, a manufacturer and a professional services firm all have very different sales cycles, margins and constraints. Our job is to adapt the approach, not force everyone into the same funnel.

  • Local service businesses and trades
  • Professional services and consultancies
  • Health, medical and dental practices
  • Care homes and supported living providers
  • Ecommerce and multi-channel retailers
  • Hospitality, leisure and visitor attractions
  • Schools, colleges and training providers
  • Charities, social enterprises and community projects
  • Manufacturing, industrial and construction
  • Property, agents and home improvement brands

Also serving Leeds, Bradford and Huddersfield for this service.

Platforms & tools

The channels we lean on for PPC Agency in Wakefield.

The specific mix depends on your audience, budget and internal set-up, but these are the tools we use most often.

  • Google Search & Display
  • Microsoft Ads
  • Google Business Profile
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • TikTok Ads
  • YouTube & video campaigns
  • SEO tools (Search Console, etc.)
  • GA4 & Google Tag Manager
  • CRM and call tracking tools
How we work with you

Month-to-month PPC Agency support in Wakefield.

We're not trying to be everything to everyone. Our role is to bring structure, clarity and a steady pair of hands to your marketing so you can focus on running the organisation.

Step 1

Agree goals and measures

Together we define what "good" looks like for you in Wakefield – leads, bookings, revenue or specific capacity targets – and how we'll measure progress.

Step 2

Plan the first 90 days

We map out a focused 90-day plan covering quick wins, foundation work and a controlled set of tests, so nobody feels overwhelmed.

Step 3

Deliver and communicate

We get on with the work, keep you updated, and make sure responsibilities between us, your team and any other suppliers are clear.

Step 4

Review and adjust

Every month we review results, adjust priorities and decide whether to push, maintain or pause activity based on the bigger picture in your organisation.

Pricing

Flexible investment for PPC Agency in Wakefield.

We keep pricing simple, with a clear link between the work we're doing, the decisions we're making and the results you're aiming for.

Instead of locking you into long contracts, we favour rolling agreements with regular reviews. That way your investment in PPC Agency can move up or down as your pipeline, team and wider plans change.

Starter

For organisations in Wakefield that need to get the basics right and prove the case for investing more in PPC Agency.

  • Foundations, tracking and simple campaigns
  • Regular optimisation and clear reporting
  • Email and call support when you need it

Growth

For teams that are ready to increase volume, test new ideas and build a more robust lead engine.

  • Broader channel mix and structured testing
  • Landing page and funnel improvements
  • Monthly planning sessions and roadmaps

Partner

For organisations treating PPC Agency as a central growth lever and wanting an embedded partner.

  • Deeper involvement with your internal team
  • Support for leadership and board reporting
  • More frequent reviews and strategic input
FAQs

Questions about PPC Agency in Wakefield.

These are the kinds of questions that usually come up before we start working together. If yours isn't here, add it to your enquiry.

Can you take over existing campaigns?
Yes. We're used to taking over existing accounts, tidying them up and explaining what's been happening so far. We'll always start with a careful review before making changes.
Do you only work with one business per sector in Wakefield?
We avoid obvious conflicts of interest. If there's a potential clash, we'll be upfront about it and clear about where we can and can't add value.
How involved do we need to be?
We handle the day-to-day work, but we do need your input on margins, capacity, sales process and what counts as a good lead. After the first few months the time needed from you usually drops.
What do you need before starting?
Access to key platforms (analytics, ad accounts, website), a clear view of your services and locations, and an honest conversation about budgets and targets in Wakefield.
Next steps

Talk to us about PPC Agency in Wakefield.

Share a few details about your situation and we'll come back with a practical view of how we'd approach your marketing, not a generic off-the-shelf proposal.

We'll look at your current activity in Wakefield, highlight the most important issues to tackle and outline a sensible first 90 days of work.

Phone: 0113 403 7261
Email: hello@wakefielddigital.co.uk

You'll hear back within one working day. If we don't think we're the right fit, we'll say so and suggest other routes you could take.

We'll keep your details safe and only use them to respond to your enquiry.